Hotel Designers Embrace Discreet, Stylish
In-Room Safe
ORLANDO (February 7, 2007) – Safemark Systems
today introduced an innovative new hotel-room safe that can be secured
in a desk drawer for ease of access and ultimate traveler security.
The safe, designed to protect a 15-inch laptop computer plus wallets,
music players and other electronic devices and valuables, debuted
at the International Hotel, Motel and Restaurant Show at the Jacob
K. Javits Convention Center in New York.
Hotel and suite designers welcome the evolution
of a desk-drawer safe because it’s well concealed and offers
convenient access where hotel guests typically do their work –
at the desk and work area. The metal, top-open drawer safe is engineered
with hydraulic arms and 4-3/4-inch locking bolts for additional
security. It can be opened only with the guest’s programmed
digital combination.
“The beauty of this innovative new safe is
that it’s totally secure, well hidden in the desk drawer and
right at the fingertips of guests who are busy with their work or
on a phone call – no need to move from the desk area to access
important belongings,” said John Foley, vice president of
sales for Safemark Systems. “Hotel room and suite designers
love it because it’s unobtrusive; guests love it because it
offers convenience and peace of mind.”
The safe is secured to the desk by steel wire cables
to thwart removal from the room. In addition, Safemark provides
guests a 5-year/$5,000 warranty for theft against forcible entry.
In a recent survey conducted by research firm D.K.
Shifflet & Associates, 72 percent of respondents said that hotels
offering in-room safes demonstrated more consideration toward their
guests. The study also revealed that 58 percent of business travelers
and 49 percent of leisure travelers secure their belongings using
in-room safes.
Safemark, headquartered in Orlando, Fla., offers
a wide variety of superior guest room safes in various configurations
that are designed to meet the needs of travelers and businesses.
Depending on the safe’s size and shape, the various models
are designed to conveniently store such items as laptops, palm pilots,
video and digital cameras, purses, jewelry and much more.
Unparalleled in its reputation for exemplary customer
service, Safemark recently ranked in the top 5 percent for overall
customer satisfaction in an independent study of leading hotel franchisers
and operators.
More about Safemark Systems:
Safemark Systems is a leading provider of in-room
safes to the North American hospitality market. Over the past 23
years, the company has installed close to half a million safes in
hotels and resorts located in the United States, Canada, the Caribbean
and Mexico, and is the only company to offer a 5-year/$5,000 warranty
for theft against forcible entry with any of their safes. The company
pioneered the revenue sharing guestroom program concept, offering
hotels a no-cost method to generate additional income while providing
their guests the security of in-room safes.
Safemark operates an extensive sales and distribution
network, and enjoys alliances with such prominent hospitality organizations
as Avendra, Best Western, Choice, Carlson (Radisson), Hilton, Hyatt,
IHG, Interstate Hotels, Marriott, USFS, Wyndham Worldwide and Walt
Disney World. Safemark is a portfolio company of American Capital
Strategies (NASDAQ: ACAS). For more information about Safemark Systems
and their products, visit www.safemark.com or call 800-255-8818.
To contact John Foley, Vice President, Safemark Systems, call (214)
495-9500 or e-mail jfoley@safemark.com