Safemark Systems Plans Major Expansion into Mexico; Hugo Chavez Joins Sales Team

ORLANDO (March 30, 2005) – As Orlando-based Safemark Systems prepares for a major expansion into Mexico, the company has announced the appointment of Hugo Chavez as Director of Sales. He will be based in Mexico City and will also assist with developing distributor accounts in South America. In making the announcement, John Foley, vice president of Safemark, says this new position is part of the company’s plan for new product development and expansion into emerging markets, as well as implementing an aggressive direct sales effort worldwide.

“We are very pleased to have Hugo as a part of this exciting expansion for Safemark,” said Foley. “His experience and successful track record in this industry make him a very valuable addition to our team as we expand into this market.”

Prior to joining Safemark, Chavez held sales positions for TESA, VingCard-Elsafe and BTV.

Safemark Systems is well known in the industry for its innovative revenue-generation programs that allow hotels to install advanced electronic safes in their guest rooms with no capital investment.

Since pioneering this concept in the hotel market, Safemark has concentrated a large percentage of its resources to developing and managing those highly specialized programs. Currently, over 400,000 Safemark safes are installed in properties throughout the United States, Canada and the Caribbean islands.

“With plans to expand into Mexico and into the Latin American region, I look forward to utilizing my expertise in the hotel security industry as well as my knowledge of this important market,” says Chavez. “I am very excited about being selected to join this team and to building Safemark into a recognized brand in Mexico.”

For more information, please contact John Foley at 214-495-9500.

About Safemark Systems
Since its inception in 1983, Safemark Systems has become a leading provider of in-room safes to the North American hospitality market. Over the past 21 years, the company has installed over 400,000 safes in hotels and resorts located in the United States, Canada and the Caribbean. With headquarters in Orlando, Florida, Safemark operates an extensive sales and distribution network throughout North America, and maintains exclusive vendor agreements with such prominent hospitality organizations as Cendant Corporation, Choice Hotels International and Prime Hospitality. In addition, Safemark is a preferred vendor of Walt Disney World Resorts, Best Western International, Historic Hotels of America, Interstate Hotels & Resorts, and U.S. Franchise Systems. For more information, please visit www.safemark.com.